Guinness
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The
history of Irish Guinness Stout began when Arthur Guinness
was born in Celbridge, County Kildare, Ireland. He was
the son of Richard Guinness, land steward to the Archbishop
of Cashel. Beer was already in his blood as his father
is said to have brewed beer for the Archbishop's estate
workers. Arthur started brewing in the town of Liexlip
about 17 km from the center of Dublin. Arthur had big ideas
and dreamed of having a brewery under his own name in the
big city. In 1759, he purchased a dormant brewery in Dublin
with £100 that had been bequeathed to him from his
godfather, the Archbishop. Arthur signed a 9,000 year lease
on the brewery, with an annual rent of £45.
In
the 1770's, a new popular drink with the market porters
at Covent Garden in London was being exported by London
brewers to Dublin. Arthur Guinness was brewing ale at the
time; however,
he decided to try his hand at the new 'Porter', which resulted
in more of a success than other Dublin brewers.
Expansion
into exporting to foreign markets was spearheaded under
the guidance of Arthur's three sons, who succeeded
him in the family business. Before the close of the 19th
century, the Guinness brewery was the largest in the
world and the company, Arthur Guinness and Sons, was opened
on
the London Stock Exchange. By this time, Guinness was
introduced into markets as far as America, Australia, the
Far East
and Africa, often with cooperation from local brewers,
making
the brand the global icon it is today.
The
specific recipe of this world famous product is a closely
guarded secret. It is made from a combination
of water,
barley, malt, hops and brewer's yeast. Despite the
myths, the water
doesn't come from the River Liffey. It is from Lady's
Well in the Wicklow Mountains and the barley is, of
course, Irish-grown.
A
portion of the barley is flaked and roasted to get its
dark ruby color and malty, caramel taste. It is
then pasteurized
and filtered. A unusual mix of nitrogen and carbon
dioxide creates the liquid swirl that tumbles, surges
and gradually
separates into a black body and smooth creamy head.
This rise and fall of bubbles is at the heart of
the secret
formula and a large part of the Guinness allure.
Guinness
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Guinness
is almost as much about its serving as its production.
For the perfect pint, tilt the glass
to 45 degrees and
carefully pour until three quarters full. Then
place the glass on the
bar counter and leave to settle. Once the surge
has settled to perfection, fill the glass to the brim.
This is the
legendary Guinness 'two-part pour'. It takes 119.5
seconds to pour
the perfect pint. One thing is never in doubt -
Guinness is worth the wait.
1998
was the launch of Guinness Draught in cans, known as the
first 'widget' beer. Three years later
it won
the Queen's
Award for Technology Achievement. Also in 1998,
The Guinness Storehouse opened as a visitor attraction.
It is now
Ireland's leading site, welcoming over 750,000
visitors
every year
and recently celebrated its three millionth visitor.
The
Guinness 'Surfer' advertisement was voted best television
commercial of all time in 2000
by The
Sunday Times newspaper
and Channel 4.
Brewing
of all European Guinness returned to the company's historic
St. James Gate brewery
in Dublin
in 2004.
In
2007, Guinness Red in Great Britain was launched. Made
from the same raw ingredients
as Guinness
Draught, Guinness
Red uses lightly roasted barley to create
a substantial beer with a distinctive red
color.
There
are two main Guinness variants: Guinness Draught and Guinness
Foreign Extra Stout.
Guinness Draught,
sold predominantly
in Europe, North America, Japan and Australia,
is available as Guinness Original, Extra
Cold, Extra
Smooth and,
most recently, as Guinness Red.
The
legacy that Arthur Guinness left behind was the most popular
and well
known stout
in the
world; and
it's most
important secret ingredient was Arthur
Guinness himself.